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Are You Paying Too Much For Your Website Design?

You know that having your business website designed by a professional company isn’t going to be cheap but, what about the other side of the coin.  How do you know if you are paying too much for your website design?  The answer is really quite simple, a professionally built website will meet your business needs.  If it doesn’t then you are paying too much for that web design.  Here is what your website should do in order to be worth all those pounds you have paid for it.

Your Website Should Be Easy To Find

Your web design company should know and understand search engine optimization. If your website isn’t easy for potential customers to find with a simple search then it isn’t going to do you any good. If your web design team doesn’t have SEO expertise then you are paying too much for a website that will do you little or no good.

Your Website Should Be Attractive and Uncluttered.

Graphics are nice but, if your web page is filled with too many flashy graphics and advertisements then potential customers are not going to be able to get a clear idea of the message or products you are trying to deliver.  While you don’t want your website to look spartan you do want it to look neat and the message about your business to stand out.

Your Website Needs To Be User Friendly

You want your website to be easy to navigate.  Most potential customers like to browse a site and if they find something they like then they will often buy on the spur of the moment.  If finding your products is frustrating and ordering what they want is too time consuming your potential customer will move on to another business website that is more user friendly.  So, if a potential customer is turned off because they have difficulty navigating your website then you are definitely paying too much for your web design.

Fast Loading Of Pages

Customers want immediacy.  If your website has so many graphics and gadgets on it that it moves from page to page slowly then your potential customers simply aren’t going to want to hang around waiting for those pages to load.  They will lose interest and move on to something else rather than spending time waiting for a slow moving website.

Your Website Should Be Easy For You To Add Additional Content To.

Part of the reason for having a business website is so that you can keep your loyal customers updated on changes to your business.  You want to inform them regarding special offers, sales, discounts, contests and even what you are doing to help the community.  You want to be able to add content quickly and without having to go back to the designer each time you need to make changes in your content.

Your Website Should Be Geared For Your Target Audience

Your website should be designed for the people you are trying to reach.  If you are selling health care products you don’t want a web design that is more suited to a clothing company or to a site selling video games to teenagers. If your web design company really doesn’t understand what your business is all about and who your business is geared towards then you are going to end up paying way too much for a website that is useless to you and to your business.

Your Website Should Be Designed To Allow For Email Marketing

In order to make your money out of your web design, your website should be designed to allow you to collect names and emails addresses of current and potential customers.  If they don’t buy from you on a first visit to your website you want to be able to apprise them of special deals, sales or new products that may encourage them to do business with you in the future.

Your Website Should Work For You Even When Your Business Is Closed

To get the full benefit of a business website your website should be working for you even when you are not working.  If your goal is to have a website that processes orders around the clock 7 days a week then make sure that your web design is set up to make ordering and paying for items as simple as possible.

A Good Design Web Company Guarantees Satisfaction

If your website does not perform the tasks you need it to perform then you are paying too much for your website design.  That is why a good design company will guarantee their work and will keep creating new designs until you are 100% satisfied with how your website functions.  In order to do this your web design company should meet with you and make sure they have a clear understanding of your business and your business goals.  They should take the time to explain how each function in your website works and test out each function as it is included in your web design.

Keep in mind that if you are paying for professional web design services then the company you choose must have the experience and the skill to provide the type of website that meets all of your business needs.

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